Elon Musk, the CEO of Tesla, asked his fellow leaders to run their own Twitter accounts during his virtual appearance at the World Government Summit on Wednesday in Dubai.
Musk pointed out that by doing this, authorities could communicate on social media more authentically.
Elon Musk was already one of Twitter’s most frequent and prolific users before he paid $44 billion for the social media platform last year.
But Musk has developed a reputation for tweeting out his ideas as they arrive, in contrast to other well-known accounts like US President Joe Biden who frequently adopt a targeted approach to their tweets.
This results in Musk getting a lot of praise, criticism, admiration, and hate at the same time — continuously. Despite this, Musk noted during his segment at the World Government Summit that it’s good for people to speak in their voice. He also noted that leaders should communicate frequently.
“I would recommend communicating a lot on Twitter. And I think it’s good for people to speak in their voice as opposed to how they think they should speak. You know, sometimes people think, ‘Well, I should speak in this way that is expected of me,’ but it ends up sounding stiff and not real,” Musk said.
The CEO addressed a potential concern of some notable people on Twitter, which is criticism. As per Musk, the criticism on the social media platform is manageable, and one must have thick skin. Musk is quite correct in this, considering that he and his companies get constantly attacked on social media.
“So I would encourage CEOs of companies and legislators and ministers and so forth to speak authentically. I think there’s sometimes a concern about criticism, but I think at the end of the day, you know, having some criticism is fine. It’s not really that bad. I’m constantly attacked on Twitter, frankly, and I don’t mind. You have to be somewhat thick-skinned at times because they will really try to twist the knife,” Musk said.
Watch Elon Musk’s segment at the World Government Summit below.