The blue tick verification service will now be available at a monthly cost to Facebook and Instagram users, according to a plan unveiled by the American multinational technology giant Meta.
Like Elon Musk’s Twitter, users of social media platforms will now need to pay $11.99 a month for the blue tick verification in order to access certain features and ‘command authority’ over engagement.
Keep in mind that in 2022, Elon Musk launched the subscription plans on his microblogging site. giving subscribers access to some special services that aren’t available to regular account users.
Meta Verified will hence cost $11.99 (£9.96) a month on the web. According to reports, iPhone users will likely pay $14.99 for the verification badge.
The features, according to reports, will be available in Australia and New Zealand this week. The development was announced by Meta chief executive, Mark Zuckerberg, justifying that the move will improve the security and authenticity of social media apps.
It is understood that Meta’s paid subscription service is not yet available for businesses, so anyone can pay for verification. According to Meta, the subscription would provide paying users with a blue badge, increased visibility of their posts, protection from impersonators, and easier access to customer service.
The change, according to reports, will not affect previously verified accounts, but it will increase visibility for some smaller users who become verified as a result of the paid feature.
According to Meta, in order to be verified, Instagram and Facebook usernames must match a government-issued ID document, and users must have a profile picture that includes their face. Reddit, YouTube, and Discord all use subscription-based models.
However, Meta has not yet specified when the feature will be rolled out to other countries. Zuckerberg though noted in a post on his page that the features would be out “soon.”